Monday, March 17, 2014

Creativity, live sketching and storytelling .... meeting Erica Hargreave

Great is the human who has not lost his childlike heart”
— Mencius (Meng-Tse), 4th century BCE

IBM study reveals that creativity is the most important leadership quality followed by integrity and global thinking . Creative leaders are more prepared to break with the status quo of industry, enterprise, and revenue models. More on creativity in one of my previous posts.

In order to stimulate creative thinking and unleash the creative potential in myself  I started two initiatives:

1. Inspired by Natalia Talkowska,  visual storyteller and the founder of Natalka Design organise Doodleledo 3City meetings, where you meet new people, doodle and have fun! More on this idea on Ewa Piorko's blog (in Polish).

2. Joined Creative Mornings at Starter. During today's Creative Morning  I met a lot of creative people and a fantastic speaker Erica Hargreave - Founder & Head of Creative & Interactive at Ahimsa Media, a boutique digital / transmedia strategy & storytelling agency, who was talking on "Making Your Business Accessible & Sharing It with Digital Brand Storytelling". 

Identifying and creating story around your business' brand will help make your business marketing fun for you and engaging for your potential clients. Erica shared 5 stories which I've summarized in the drawing below. That was my first live sketching session and I really enjoyed. Moreover,  I have proven that the saying "everyone can draw, just need practice" is truth. 


If interested in meeting new people, doodling and having fun join our next Doodleledo meeting on 19th March in Gdansk and 26th  March in London.

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